It was a great pleasure working with you, and our collaboration was smooth and enjoyable. You took the time to understand me and my business, asked insightful questions, shared valuable recommendations, and taught me how to manage things independently.

Katri Rohesalu
Founder at Kliendikesksuse Arendus

Ilze Straustina
Communications manager at BEREC
We enjoyed working with you because you quickly grasped our needs, proposed effective solutions, and tackled previously unplanned tasks while delivering high-quality results.
Services
Unlike one-size-fits-all marketing, I focus on women-led businesses in health and wellness. With expertise in digital strategy, content, and AI-powered workflows, I bring both structure and creativity to help your brand thrive.
Strategy
Marketing strategy: full brand, channel, and automation audit.
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Social media & content strategy tailored to women’s health and wellness brands.
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AI & automation integration for scheduling, workflows, and performance tracking.
Campaigns
Production of content: graphics, videos, copy.
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A-Z campaign oversight to ensure quality, alignment, and timeliness.
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Ongoing optimization based on analytics, industry trends, and feedback.
Consulting
Monthly consulting for founders on growth, automation, and brand positioning.
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Tailored workshops on AI, no-code, and marketing efficiency tools.
About me
Hi, I’m Katarina, a marketing strategist passionate about helping women-led health and wellness brands grow with clarity and impact. With more than 6 years of experience in digital marketing, I combine strategy, social media expertise, and AI-powered automation to streamline marketing and scale what works.
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Unlike generalist agencies, I focus on empowering female founders. I bring in a trusted freelance network for execution, ensuring high-quality campaigns while you stay focused on your vision. As a Generator with a 5/1 profile (if you know, you know), I thrive on guiding others, seeing the big picture, and creating structures that allow businesses to flow more naturally.
Women-Led Focus
I understand the unique challenges
and opportunities of female-founded
brands.
Wellness Expertise
Deep knowledge and interest in health, wellness, and empowerment industries.
AI & Automation
Cutting-edge technology integration to streamline processes and amplify your impact.
Freelancer Collective
A trusted network of creatives to deliver high-quality campaigns without the agency overhead.

years marketing experience
6+
23
marketing experts in the community
50+
brands transformed
380+
community members